Whether sales have dipped, you’re entering new markets, or seeking an edge over your competitors, it’s easy to turn to paid ads for an immediate impact. And although you can quickly begin to reap the rewards of a successful paid campaign, it is crucial not to rely on them solely. Investing time in improving organic search is essential for building a balanced and cost-effective marketing strategy.
Paid ads can provide immediate visibility and traffic, but once your budget has been spent, this visibility and traffic disappears too. SEO on the other hand, provides businesses with lasting benefits that will compound over time, generating a steady flow of potential customers and visitors to their website.
A strong organic presence also builds trust and credibility for your business and its services. Studies show that users consistently trust organic search results more than their paid equivalents. Research conducted by SEO tool specialists Moz identified that organic results receive as high as 20 times more clicks compared to paid search ads. Personally, as a consumer, if I’m out at a shop, I’m going to feel more assured to make a decision off information I have discovered myself, rather than from a sales pitch launched towards me by an overly enthusiastic sales member.
While paid ads can offer immediate returns, relying on them exclusively can leave your business vulnerable. A balanced marketing strategy incorporating both organic and paid efforts is key to sustainable growth and reduces reliance on high ad spend. SEO builds lasting visibility, trust, and credibility, helping your business succeed, even when advertising budgets fluctuate. By investing in both, you’re creating a resilient foundation, that supports both short-term results and long-term success.
Require support in building a balanced marketing strategy? Contact us to learn more about optimising your SEO and paid campaigns.
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